Sample Chapter free essay sample

Advertising communicates and influences people. It encourages, persuades and manipulates the viewers, readers and listeners or even groups. It drives the behavior of consumers’ tastes and desires in choosing particular product and services. We will write a custom essay sample on Sample Chapter or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Advertising happens in many different ways. But most of the products were advertised on television because of its various senses being practiced. And in that matter the audience will be able to learn and inform more easily. Advertisers use many different techniques to get people to notice there adverts. Some advertisements used the popularity of a person, for example, they tend to hire artist for endorsing products so that viewers will easily fall to grab the said product. Television advertisement has a great impact when it comes to decision making and lifestyle of the students of the University of Batangas. They really choose the product that is fit and acceptable to their taste. Sometimes patronizing and endorsing can also change their choices of product and services. Some students tend to buy the product being patronize for them to recognize the group and strengthen the sense of belongingness. These observations are based on the survey conducted to undertake the present study. Every individual is easily attracted to those colorful advertisements on TV showcasing their products, companies, etc. , trying to capture viewers and infecting their minds into buying their product and services. It gives familiarity to an individual and it provides information about the product and services they can offer with their own advertising strategies into selling to the market. People are usually led astray by these advertisements forcing them to purchase wants which are not very necessary. In this study, the researchers have focused on shampoo advertising. They use celebrities to fuel aspirations among potential users and would simply start with graphic portrayals of shiny lustrous hair with the brands catchline which is used to emphasize the look and health of hair due to the nourishing action of Pro V. The stress, as always, was on the product and the crucial â€Å"moment of confirmation†, where the visuals show damaged hair being rendered healthy and shiny through shampoo usage. Advertising that is creatively executed helps the brand to break the clutter and build strong impact in the target market. It is very obvious that the products under competition have similar function and benefits but it should still have differences which can give the consumer a satisfaction and an aid to stay and buy the product. And they have different ways how their product will communicate to the public. Selected shampoo advertisements such as Pantene, Palmolive, Sunsilk and Rejoice are the main attention of this study since these are the brands mostly aired on television. The researchers have come up with the study because they believe that shampoo advertisements should be given consideration since it really brings an intensive impact to the society. Theoretical Framework The re-conceptualizing of the audience is clearly articulated in uses and gratifications theory. This study is anchored on the uses and gratification theory of Katz, E (1959) that deals with the effect of people on the media. The theory describes mass communication, as it provides an approach that is audience-centered. It deals with how and why people adopt specific media to satisfy their needs. The theory places more focus on consumer, or audience, instead of the actual message itself by asking â€Å"what people do with media† rather than â€Å"what media does to people. † It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audience is responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information sources for viewers’ gratification. For example, television advertise a particular product the viewer/s consumer will have an idea about it and the tendency to buy and the quality of advertisement will excel by the means of how percent of people patronize the products. . In this theory states the benefits of one to another. Statement of the Problem This research aimed to assess the implications of selected shampoo advertisements on the buying behavior of AB students of the University of Batangas. Specifically, the research sought to answer the following questions: 1. What is the profile of the respondents in terms of following: 1. 1. age; 1. 2. course; 1. 3. year level; and 2. What are the shampoo brands bought by the respondents? 3. How often do the respondents buy the shampoo brands? 4. How often are the respondents exposed to television shampoo commercials? 5. To what extent do the shampoo advertisements affect the respondents’ buying behaviour? Significance of the Study Today, a large number teenagers and student with various group, gender, educational level are seeing advertisement on various television medium and on habits, living has a broader impact. Thus, the researcher believed that after this study the student will be able to; a. Recognize how television advertisement affects their social interaction with their group, b. Educate and gain deeper understanding of advertising consequences and effects, c. Know the relevance of advertising in shaping the society To the future researcher – the result of this study would provide them the relevant information needed in accomplishing future studies and concerns. Scope, Limitation and Delimitation of the Study This study encompasses the entire range implications of selected shampoo advertisements on the buying behavior of Female AB students of the University of Batangas, AY 2013-2014. It also focuses on identifying the profile of the respondents as regard to their age, gender, course, year level and monthly family income; the shampoo brands commonly bought by the respondents; how frequent the respondents buy shampoo; how often are the respondents exposed to television shampoo commercials; and the extent of shampoo commercials that affect the respondents’ buying behavior as consumers in terms of brand’s popularity, endorser’s influence, price of the shampoo brand, package design of the shampoo brand, message presented by the advertisement, advertisement’s creative execution and presence of values, attitudes, and lifestyles of the audience. This research study consisted of 126 respondents from AB students of the University of Batangas. It intended to evaluate and scrutinize the results of the respondents from the items raised in the researcher-made questionnaire. This study is limited to the response of the viewers on shampoo advertisements and its involvement to the respondents. On the other hand, the researchers did not incorporate the other television advertisement, but rather concentrated or focused on shampoo advertisements. It did not also include the technical aspects of advertising in its broad meaning. Definition of Terms To ensure better understanding of the study, the following terms were defined according to their textual and optional meaning; Advertisement – This pertains to something (such as a short film or a written notice) that is shown or presented to the public to help sell a product or to make an announcement. Attitude – This refers to a learned tendency to behave in a consistently favorable or unfavorable manner with respect to a given object, idea, person, or situation. Buying behavior – (also known as consumer behavior) is the process involved when individuals or groups select, purchase, use, or dispose of products or services, ideas, or experiences to satisfy needs and wants. Brand – This refers to the name, term, design, symbol, or any other feature that identifies one sellers product distinct from those of other sellers. Consumers – This is a person or group of people, such as a household, who are the final users of products or services. The consumers use is final in the sense that the product is usually not improved by the use Creative execution – This refers to the manner in which an advertising appeal is carried out or presented. A particular advertising appeal can be executed in a variety of ways and a particular means of execution can be applied to a variety of advertising appeals. Endorser – This is a person who may or may not be users of a particular product or service that may lend their names to advertisements for such products or services for a fee. Lifestyles – This pertains to the non-demographic characteristics of people when describing their behavior, such as recreational habits. Value – These are shared beliefs among group members as to what behaviors are desirable and non-desirable. Television – TV, the abbreviation for television is a telecommunication device used to transmit moving visual media. It became popular in the mid-twentieth century as a medium for entertainment. â€Å"TV† may also refer to the physical device. Televisions are used to view various subscription based programming, movies (via an additional media player), and recent models can also be used as computer monitors. Television advertisement – This refers to the use of commercial advertisements as a means of promoting a companys products or services through the television. It can be done on cable TV, national TV or the local stations. The concept behind it is to bring advertising commercials, production and campaigns to TV viewers in between their favourite programs as this is set to get their attention. Successful TV advertising is witty, thoughtful short and straight to the point.

Structure of BRCA1 Essay Example

Structure of BRCA1 Essay Example Structure of BRCA1 Essay Structure of BRCA1 Essay As discussed antecedently, BRCA1 is located on chromosome 17q21. It is found present in a batch of tissues such as the Thymus and the testicle. The cistron spreads over 100 kilobits of genomic DNA. The cistron is made up of 224 coding DNAs and 22 coding DNAs encode 7.8 kilobit of messenger RNA. A protein composed of 1863 is encoded by the reading frame. Towards the NH end point, there is a sequence called the RING finger that resembles a Zn finger and it contains Cysteine and Histidine residues in the form Cys 3 – His – Cys 4. The Ring finger can be found in proto onco-proteins, viral proteins and regulative and written text factors. ( X. Yang et Al, 1999 ) . The Ring motive is of import for protein – protein interactions. It interacts with the BARD1 protein ( BRCA1 – associated RING – domain protein ) , the BAP1 ubiquitin hyrolase protein ( BRCA1 – associated protein ) . It besides binds RAD51, a protein involved in DNA recombination and fix . The nature of the interaction between RAD51 and BRCA1 is still unknown. It besides binds to transcriptional regulators for illustrations P53, Myc, and E2F proteins. ( X. Yang et Al, 1999 ) . Proteins such as MYC, RB, ZBRK and p53 bind BRCA1 in a part that includes the atomic localisation signals ( NLS ) . ZBRK is a Zn finger protein that represses written text through its interactions with GADD45. The Deoxyribonucleic acid adhering sphere is involved the DNA fix maps of BRCA1 and is mediated partially by proteins that make up the BASC ( BRCA1 – associated surveillance composite ) . Bunchs of Serine and Threonine sequences, known as SQ – bunch Domains ( SCD ) are the preferable sites of ATP phosphorylation. The BRCT spheres, found at the carboxyl end point of BRCA1, are involved in DNA fix tracts and are the adhering sites of proteins such as p300, BACH1, Histone Deacatylases ( HDAC ) 1 and 2, RNA polymerase, carboxyl – terminus – adhering – prote in interacting protein ( CtIP ) , RB and p53. RNA polymerase II holoenzyme binds to the carboxyl terminal sphere every bit good as the amino terminus sphere organizing a BARD1 – BRCA1 composite. BRCA2 binds to the BRCT spheres and every bit good as RAD51 and BRCA1 are co localized into the bomber – atomic focal point ( S. Narod et Al, 2004 ) . BRCA1 map is brought approximately by the proteins it interacts with ( BIPs – BRCA1 interacting proteins ) ( C. Deng et Al, 2001 ) . BRCA2 is found on Chromosome 13q12 – 13. It is composed of 27 coding DNAs spread over 70 kilobits of genomic DNA. It is larger than BRCA1 and is composed of 3416 aminic acids but unlike BRCA2, it merely has 2 functional spheres. The BRC repetitions are involved in DNA fix and interact with RAD51. DSS1 is a little acidic protein that regulates BRCA2 s Deoxyribonucleic acid activity as its a carbon monoxide factor and it binds to the carboxyl terminal sphere of which the NLS is included ( S. Narod et Al, 2004 ) . The cistron encodes a 10 – 12 kilobit transcript that is present in placenta and normal chest epithelial cells. Function DNA Repair Both BRCA1 and BRCA2 have a similar map when it comes to DNA fix and have a cardinal function in the care of chromosomal stability.BRCA1 associates with RAD51 to organize a bunch in the karyon. As antecedently stated, RAD51 is a protein involved in double stranded DNA fix in procaryotic and eucaryotic cells by advancing joint molecule formation and maroon exchange between homologous duplex Deoxyribonucleic acid. It besides forms the synaptonemal composites during meiotic homologous recombination and both BRCA1 and BRCA2 partcipate in these procedures ( A Borg. 2001 ) . When Deoxyribonucleic acid is damaged, BRCA1 and RAD51 are recruited to the harm site and BRCA1 undergoes phosphorylation at Threonine and Serine residues by Atr ( Atm related kinase ) and Atm. The particulars of this reaction are still unknown. BRCA2 nevertheless interacts straight with RAD51 through 6 of the 8 BRC repetitions by organizing a complex with RAD51 keeping it inactive so in the absence of BRCA2 there is n o RAD51 when DNA is damaged ( S. Narod et Al, 2004 ) . From experimental grounds, it has been found that when cells are exposed to ionizing radiation, BRCA1, BRCA2 and RAD51 fix of dual stranded interruptions by originating homologous recombination whereas cells with mutated versions of BRCA1 and BRCA2 are allergic to ionising radiation and are prone to frequent mistakes during fix. These cells are allergic to agents that cross link DNA or originate interruptions in Deoxyribonucleic acid and these interruptions are repaired by mechanisms that are prone to error such as non – homologous terminal fall ining These cells are besides prone to mistakes that lead to chromosomal rearrangements which have been shown to be a important characteristic of carcinogenesis. Levels of BRCA1, BRCA2 and RAD51 addition as cells enter the S stage of reproduction demoing that they are involved either after or before DNA reproduction. It has besides been discovered that BRCA1 is implicated in nucleotide deletion fix by two different mechanisms. The first mechanism is transcription twosome fix where the strand being transcribed is preferentially repaired and the 2nd mechanism is planetary genome fix where no strand prejudice is shown ( S. Narod et Al, 2004 ) . UBIQUITYLATION Proteins that are involved in ubiquitylation normally have a RING – finger motive and both BRCA1 and its interacting protein BARD have this motive at the amino end point. It has been shown that the BRCA1 – BARD complex maps in ubiquitylation. Ubiquitylation is the procedure where proteins are marked for debasement by the proteosome by the add-on of ubiquitin proteins. Recent grounds has indicated the ubiquitylation mediated by BRCA1 is in response to emphasize during reproduction, associating its map to its response when Deoxyribonucleic acid is damaged ( S. Narod et Al, 2004 ) . CHROMATIN REMODELLING Chromatin remodelling normally occurs in response to duplicate isolated DNA interruptions and is thought to ease DNA fix. Complexes similar BASC every bit good as the composite that involves the SW1 and SNF proteins that are involved in chromatin remodelling are involved in this procedure and BRCA1 is a portion of both composites. BRCA1 straight interacts with the SW1 – SNF complex indicating that these proteins function jointly at sites of DNA harm and are involved in chromatin remodelling in these countries. This interaction causes the activation of cistrons such as KU70 and GADD25 that are normally implicated in response to DNA harm. The importance of the function of BRCA1 in chromatin is farther demonstrated by the fact that non merely does it work as a histone deacytylase, but it besides interacts with proteins such as BACH1 that are involved in chromatin remodelling. BRCA2 is besides implicated in the engagement in DNA fix as a protein it interacts with, EMPSY, is involv ed in DNA fix ( S. Narod et Al, 2004 ) . CHECKPOINT CONTROL BRCA1 can be as portion of the BRCA1 – associated genome – surveillance composite ( BASC ) that is involved in checkpoint control. The composite is made up of proteins such as NBSI ( Nijimegan breakage syndrome 1 ) , the RAd50 – MRE11 composite, ATM ( ataxia telangiectasia mutated ) , the MLH1 – PMS1 and MSH2 – MSH6 composites, the BLM protein and DNA reproduction factor C. The RAD50 – MRE11 composite has exonuclease activity and ATM maps upstream of BRCA1 in the dual strand interruption fix tract. BTRCT motives are a common characteristic of proteins involved in DNA fix and cell rhythm checkpoints and as seen above, this is a construction found in BRCA1 ( S. Narod et Al, 2004 ) . TRANSCRIPTIONAL REGULATION

Probes and Probabilities

Probes and Probabilities Probes and Probabilities Probes and Probabilities By Mark Nichol The Latin noun probus, meaning â€Å"virtuous† or â€Å"worthy,† is the ultimate source of probe and probability and their variants, which are listed and defined in this post. The verb probe is from the Latin word probare, derived from probus and meaning â€Å"demonstrate† or â€Å"test,† and means â€Å"examine† or â€Å"search.† The noun form, also probe, describes an investigation or search or a device for carrying out either type of procedure. A proband, meanwhile, is the first subject to be examined in a medical study to investigate, for example, a genetic disorder. Probate refers, as a noun or a verb, to validation of a will, and probation is study of a person to determine his or her fitness for a position or for rehabilitation after committing a crime, or the period during which the study occurs. (Adjectival forms are probational and probationary, and the adverbial form is probationally.) The probationer, the person under probation, seeks to demonstrate probity; that word, directly derived from probus, means â€Å"virtue.† The adjective probative means â€Å"exploratory† or â€Å"substantiating† and, in legal contexts, â€Å"relating to proof† or â€Å"tending to prove.† A reprobate is a person who demonstrates a lack of virtue. This term’s force has become diluted; it is now usually employed in a humorous sense as a synonym for rascal, but in the 1800s, it described a morally depraved person, and earlier, the connotation was of condemnation or damnation. As a verb, reprobate means â€Å"condemn,† â€Å"damn,† or â€Å"reject,† and it also serves as an adjective. Probable and its permutations are also descended from probare. Probable and probably derive from the Latin word probabilis, meaning â€Å"acceptable† or â€Å"provable,† and are synonyms for the adjectival and adverbial forms of likely, while the quality of being probable- as well as the mathematical concept of likelihood- is probability. (The antonyms for these words are formed by attaching the prefix im-.) In addition, the adjective probabilistic applies to philosophical and scientific concepts pertaining, respectively, to competing options and to the supposed invalidity of certainty. A subsequent post will detail the cognates proof and prove and other members of the probus family that deviate from the ancestral spelling. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:What is the Difference Between "These" and "Those"?How Long Should a Paragraph Be?10 Terms for the Common People

Introduction to European Studies Essay Example | Topics and Well Written Essays - 1500 words

Introduction to European Studies - Essay Example (Mukherjee, 22) But it should be remembered that the idea of Europe, as we know it today, was still in its infancy dealing in ideologies and fundamentals that are not much different from the rest of the known and civilized world. As late as the beginning of the 1700 AD there were still the practice of feudalism in one form or another, there were states that used bonded labours and encouraged slavery, woman rights were not known and structural academic movements were still at bay. This society needed a thrust to start off. And that thrust was inspired from a political movement in England. The Act of Union was passed in British Council whereby four states, England, Ireland, Scotland and Welsh came together to form a political union know as United Kingdom of Great Britain. Subsequent Act of Union was passed in 1707 and 1800 and this was the point of a growing concept which ultimately is on its way towards a unified European Union in the 21st Century. The perception of a common fiscal policy has been granted by most of the states of Europe and Union of European could be within striking distance. However, this modern concept of unification of states is a step towards a better and mutually prosperous situation but at the same time it should be kept in mind the development of Europe as a concept or idea started with other variables too. (Mukherjee, 81) The concept of Europe as a unified cultural sect started along the path of the 1700s and the basic idea of Europe is that unified perception of thought process bounded by cultural, social, religious and political homogeneousness. There are other variables to develop this homogeneousness of states in Europe whereby the idea could be put forward. Religion One such variable is the growth of Christianity as a binding force. It is obvious that religion played an enormous part as the determining factor of conceptualising the unified idea of Europe. The Eight Crusades were just a beginning of this bonding. Though Christianity has changed face along with time and space and at present there are three major distributaries of the religion viz. Roman Catholic, Protestant and Greek Orthodox it cannot be denied that Christ as a Prophet, despite being Semitic by anthropological diversity, it should be noted and the fact that should indulged in this conception, influenced all the tribes of Europe be it Nordic, Alpine or Caucasian. Although, no one can ignore that during the inquisition period this religion did enough to set back the clock for Europe, at least scientifically. But this same inquisition period can be put forward to ensure the bondage that that spread across Europe with the substantial feel of brotherhood. Political Apart from the Act of Union in Great Britain there came another exemplary act that forced all Europe to reconsider their usual concept of life and perception of politics all at the same time all over Europe. This was the French revolution of the late 18th Century. On 20 September 1792 the National Convention abolished the monarchy and declared France a republic. Due to the emergency of war the National Convention created the Committee of Public Safety, controlled by the Jacobin Robespierre, to act as the country's executive. Under

Things I've Learned About Photography Essay Example | Topics and Well Written Essays - 1250 words

Things I've Learned About Photography - Essay Example When looking at a scene, everything in it may seem more or less sharp, though sometimes in the final shot only a part of the image appears notably sharp. The zone of sharpness is referred to as the depth-of-field. The smaller the size of the aperture, the wider the depth-of-field. Very small apertures may require using a tripod to reduce the camera shake resulting from long shutter speeds. However, if the concentration is on one part, a large aperture should be selected depending on the maximum aperture of the camera lens in use. For general shooting medium aperture is appropriate. Shutter speed refers to the measurement of that time when the shutter is open. The measurement is in seconds and sometimes fractions of a second. If the speed of the shutter is faster, the time taken by the image sensor to be exposed to light is shorter. If the speed is slower, the time taken by the image sensor to get exposed to light is longer. Photographing subject that are in motion, results in different image effects at various shutter speeds. Fast shutter speeds may â€Å"freeze† motion .Slow shutter speeds cause blur. The blurry effect is due to: camera movement and subject movement. This means that it is easier to photograph the subject without causing a blur or a â€Å"freeze† motion with fast shutter speeds. Contrast to this, slower shutter speeds are matched to suggesting the motion, like that of moving subjects or flowing water. Changes in the shutter speed give the photographer control over motion. The shutter speed regulates light and motion. Shutter spee ds that are slow let in more light creating a lighter and blurry image. Faster shutter speeds let in less light creating a darker and sharper image. To adjust the shutter speeds, one needs to switch the camera either to shutter priority or to the manual mode. ISO sensitivity refers to the measure of a camera’s capability to capture light. The

Im the King of the Castle Essay Example for Free

Im the King of the Castle Essay (i) With close reference to the passage, give evidence to show how Hooper knew that locking Kingshaw in the Red Room would scare him. From the beginning of this chapter three, we have already been exposed to the fears of the despondent young boy Kingshaw. In this passage, Hooper welcomed the supposed to be honoured Kingshaw into the Red Room. When the door was opened wide for Kingshaw, he stepped a little into the room and then he stopped. While Hooper was standing beside the doors, the keys in his hand. With a tuck from Hoopers challenge to go on into the room and look around, Kingshaw stiffened and moved slowly towards the first of the glass cases and then drew in his breath sharply. Hooper was watching him intently waiting for the next chance to attack his prey. Kingshaw also gave his fear away when he stuttered upon asking, whowhere did they come from? while trying to act interested about the dead moths in that dark and dreary room. The despots wit took him nearer to his opportunity. He offered the small key to open one of the cases so that Kingshaw could touch them but Kingshaw was very overwhelmed by his fear that he replied Hooper with a straight No. four times. That only led himself deeper into the tyrants trap. Not only did Kingshaws answers betrayed himself, he also started moving backwards and only wanted to get out of the room. This incident in the room only brought Hooper to confirm his suspicion of Kingshaw having a fear for dead things. Hooper was first given an impression with his first attempt of scaring Kingshaw upon his first meeting with him. The young tyrant lied to the vulnerable Kingshaw about his grandfather dying in the room and on the bed that Kingshaw was about to use. At that time, the young boy was oblivious towards Hoopers tormenting words. Yet, his reaction said a lot about his inner being. Kingshaw upon knowing of the past of his new bedroom only went to the suitcase and squatted down. It was very obvious to Hooper that he was trying to act as if the fact that someone died in his room did not scare him at all. At ten years old, any young boy would have protested for another room and demand a confirmation from an adult but Kingshaw just kept mum. Hooper put Kingshaw to another test of a dead creature again after watching the boy being attacked by the life crow. He confronted Kingshaw about his fear You were scared. You were running away. The helpless Kingshaw then got reminded of his encounter with the scarlet red mouth of the carrion crow and was very agitated when he asked Hooper to Shut up, shut up. Kingshaw obviously didnt want to recall that terrifying incident again. However, the scheming Hooper placed a stuffed crow on Kingshaws bed at night. As Kingshaw was already very afraid of his room, as he believed Hoopers lie that his grandfather died in his bed, Hooper wanted to use the stuffed crow to make the terror of the attack of that crow return. Also, considering Hoopers devious mind, I believe he also placed the stuffed crow on Kingshaws bed in the night also to create an impression on him that it could be Hoopers dead grandfather. When Kingshaw saw the stuffed crow on his bed the next morning, he knew for sure that Hooper was behind it. He also developed a fear towards Hooper from this as he realized that that tyrant was capable of anything to scare him even more. Yet, Kingshaw was so afraid to put himself to shame if he ever did cry out for help as he remembered his father was laughing at him about his childhood fear of drowning. Kingshaw also knew that Hooper was waiting for him to scream and yell thus he decided to consume his fear so that he could get the overhand over this psychological battle against Hooper. Hence, we can see very clearly that Hooper did very careful planning and made specific interpretations about Kingshaws fear of dead things and yearns for the stronghold against Kingshaw and his emotions. Thus upon confirming Kingshaws fear, Hooper moves on to locking him in the Red Room with the dead moths and other stuffed animals with very dark surroundings enhanced by the rain and grey skies outside that creates a threatening mood in Kingshaw. (ii) Describe one other incident where Hooper preys on Kingshaws fears and discuss the effect of that incident on Kingshaw. Write with reference till where we stopped Chapter 6. One other incident apart from that of locking Kingshaw in the Red Room on that rainy night, I believe very strongly that the stuffed crow created a very deep threat in Kingshaws life in Warings and he was bent on running away from his greatest fear right now Edmund Hooper. Kingshaw was exceptionally traumatized from his attack of the living crow. It was like Hooper aggressive, territorial and left no space for him to escape. The crow caused him to scream in a queer, gasping sort of way which shows us how terrified of the crow Kingshaw was. The crow seemed to have a craving to hurt him and Kingshaw was left totally helpless and almost unable to make a sound because of his terror and shock. The vicious attack of that crow showed how trapped and isolated Kingshaw was in Warings. Hence when Hooper exploits Kingshaws fear of the crow and dead things, Kingshaw started to have a fear for Hooper grow in him. Especially when he realizes that Hooper used the stuffed crow to terrorise him and also to hint to him about himself being kept under close observation and can be defeated anytime by a click of Hoopers fingers. Although the living crow attacked Kingshaw physically, he knew very clearly that the stuffed crow was to attack him psychologically and that Hooper has had seen through his brave front. Kingshaw tried very hard to battle the fear inside him so that Hooper would not win him. However, after being locked inside the Red Room with all the dead animals, Kingshaw yearns for somewhere he can hide away from Hoopers supervision. He hates Hooper now. Kingshaw did find a room of his own, his personal space in Warings somewhere that Hooper does not hold control of. It was a small room that seemed never to have had any particular function of its own. Although the room was small, Kingshaw was not afraid of it. The author was trying to tell us that the claustrophia was towards being locked up and not of minimal spaces. Kingshaw was actually fine with the idea about locking himself in that room full of antique dolls as a way of defending himself against Hooper. He only panics when somebody else locks him in a room, against his own will. His secret room was a very little room compared to Hoopers confident Red Room. This tells a lot of Kingshaws insecurity and his sensitive and gentle character as the room was filled with a collection of female dolls. However, Kingshaws temporary sanctuary was not occupied for long, Hooper found his hiding place. His freedom was short-lived.

Analysis of Two In The Campagna by Robert Browning Essay -- Robert Bro

Analysis of "Two In The Campagna" by Robert Browning "Two In The Campagna" is essentially a love poem, written by Browning to capture the tragic and dark aspects of a relationship. The poem commences with romantic images of the couple sitting in the fields of Rome in spring. The first line, starting with 'I wonder' sets the contemplative tone of the piece, and the poet follows one particular trail of thought for several stanzas. Clearly, the poet is trying to capture what cannot be easily confined; he is attempting to articulate a sentiment of fleeting love that perhaps can only be felt. Browning describes the thought floating away over the picturesque scenery: ?Help me to hold it! First it left The yellowing fennel, run to seed There, branching from the brickwork?s cleft?? The flowing lines and use of enjambment represent his thoughts spilling over, almost frolicking through the fields of Rome. This style of poetry is used by Browning regularly: for example in ?Love Among The Ruins? his thoughts flow over from one line to the next ? however the message of this poem is the opposite from ?Two In The Campagna?, as the former depicts the enduring power of passionate love, and the latter describes the natural diminution of feelings after the passionate climax of sex. The poem becomes increasingly vibrant and passionate as the couple evidently become sexually aroused together. In my opinion, the imagery of the beetles inside a flower is incredibly vivid and is one of my personal favourite images in all of Browning?s love poetry: ??Where one small orange cup amassed Five beetles,--blind and green they grope Among the honey-meal?? The images are abundantly fertile, with an intense evocation... ...uch illogically violent ways. However, it does capture the essence of jealousy, possessiveness and the yearning for eternal unity that many people do feel. Browning has evidently taken this to the extreme effectively, as it is his style to shock the reader. In conclusion, Browning uses many different techniques of conveying the complexities of human passion, and does this effectively from many points of view on love. However, it does seem that Browning usually has a slightly subdued, possibly even warped view of love and romance ? and this could be because his own love life was publicly perceived to be ultimately perfect but retrospectively it appears his marriage with Elizabeth Browning was full of doubt and possessiveness, as seen in ?Any Wife To Any Husband? which most critics believe to be based on the troubled relationship between the Browning?s.

Toyota Just in Time

Contents Particulars Page no. 1. 0) Introduction 2. 1) Company History 2. 2) Aim 2. 3) Objectives 2. 4) Organizational chart 2. 0) Problem Identification 3. ) Quantitative 2. 1. 1) Quality and design problem 2. 1. 2) Design problem 2. 1. 3) Welding problem 2. 1. 4) stalling problem 2. 2) Quantitative problem 2. 2. ) production problem 2. 2. 2) Recession problem 2. 2. 3) Accelerated problem 3. 0) operational concepts 3. 1) Quality 3. 2) ISO 9000/ISO 14000 3. 3) Just in time 3. ) Lean production 4. 0) Investigation 5. 0) analytical report 6. 0) conclusion 7. 0) references Summary: In the course of Operational management and Organization module, this assignment is about the Toyota Company, this one of the biggest automobile manufacture company.Here the author is discussing about the organization chart, aim of this assignment is that, quality of operational management that is useful in any business, and objectives are to investigate the problem identification and other operation al concepts like quality of the products from Toyota, its Just in time, Lean production policies and the ISO 9000/ISO14000 Certification, investigating the problems via drawing the Fishbone diagram, Questionnaires and analyzing the result with drawing the Pie charts. 1. 0 Introduction:In this assignment author is discussing about the quality within the organization area within a case study method. Here author considered as a case study. Toyota Company was founded by sakichi Toyoda with the name Toyoda spinning and weaving limited in 1918. In mid 1950’s it was introduced in the international market. Toyota is the largest automobile manufacturers in the world. Toyota sold 9 million models in 2006; this achievement is obtained by the companies aim toward the customer satisfaction. 1. 1 Company History: In 1937 Toyota motor company was established as a spin-off from Toyoda automatic room works.In 1947 Toyota launched its first small car after 3 years at the time of 1950’s it faced enormous financial crisis and also it experienced strike from the employees. In 1959 the Company launched first manufactured division in Brazil outside the Japan. (web1: http://www. breakeryard. com/cars/history/TOYOTA. aspx) Toyota shifted their head quarters to Hollywood in the year 1957, after a decade of time Toyota became the new established company in the United States. In the 1965 Toyota won â€Å"Deming Application prize for quality control†. ( web2: http://www. toyoland. com/history. tml ) In 1982 Toyota Motor Co. Ltd and Toyota Sales Co. Ltd are merged as Toyota Motor Corporation. 1989 Toyota started their manufacturing operations in Europe as well as in United Kingdom. Today Toyota is ranked world’s third place in the manufacturing of automotives in the sense of unit and net sales. ( web3: http://www2. toyota. co. jp/en/history/) 1. 2 Aim: In any company success in the operational management and organizations quality of products plays a major role. The main aim of this assignment in the quality of operational management that is useful in any business.Here author considered Toyota Company as an assignment. 1. 3 Objectives: The one of the main objective of the assignment to investigate the operational and organizational problems involved in the strategies that are appropriate to solve these problems and finally that evaluate the outcome of these strategies. In this assignment author discussing about the history of the company, organization chart, problems identification through the quantitative objectives that is machinery problems, qualitative subjective which are involves in the management processes.Next stage of the assignment is that, the way in which quality is applying in the organization, operational areas for the organizations like quality of the products from the Toyoto company, ISO 9000/ISO14000, detailed theory about the just in time and lean productions etc. 2. 0 Problem Identification: As the automobile industry Toy ota facing many problems to be discussed meanwhile these are the minute problems. These problems are crucial role customer satisfaction; on the other hand Toyota Company rectified these problems in time. 2. 1 Quantitative: 2. 1. Quality and design problems: Oil sludge problem: The engine excessive heat makes oil susceptible to sludge. Toyota Sienna XLE 2000 model car engine affected by the sludge problem. 2. 1. 2 Design Problem: The size of the cooling passages to cylinder heads in the Sienna XLE 2000 model to increase combination temperatures for more of a complete burn to reduce exhaust emissions. Excessive heat makes oil more susceptible to sludge the measurement cylinder head temperatures as high as 260 degrees in sienna XLE 2000 model this is 30 degrees higher than the earlier models. . 1. 3 Welding problem: Toyota introduced the redesigned Avalen in 2005, in this vehicle in U-Joint welding problem aroused due to the fault fitting of catalytic converters. The oil surrey leakage in aroused, for this problem Toyota correlate with an bags and the steering column on same Avalens. 2. 1. 4 Stalling problems: There is a stalling problems are involving in the Toyota corolla and Matrix models. The national highway traffic safety administration is investigated on 397,000 vehicles. There are some complaints about the mice of the new electronic control module. web: http://wheels. blogs. nytimes. com/2009/12/07/stalling-problems-on-toyota-corolla-and-matrixes-leads-to-investigation/) 2. 2 Qualitative Problems: Toyota Company solved their problem, creates future planning helps people with doing their works with A3 report. It describes the current situation of the problem, it identifies the desired outcome, and in this process problem solving is very transparent. (web: http://www. rallydev. com/agileblog/2009/07/learning-from-toyotas-secret-the-a3-report/) 2. 2. 1 Production problems:In recent years Toyota company introduced Prius Hybrid vehicle. The rapid growth and th e success of this car in market for this reason Toyota unable to produce the deliveries to the customers in the mean time sales of the other companies have been fall down. 2. 2. 2Recession problem: As many of the giant automobile industries Toyota faced the world recession with the huge fall in the sales as well as company growth. 2. 2. 3 Management failed to detect the acceleration problem: The sudden acceleration is likely due to the malfunctioning of the gas pedals.The sudden acceleration rose up to five times than the previous years. The Toyota failed to detect this problem in time, on the other hand they didn’t took the precautions and service to the customers. 3. 0 Operational concepts: 3. 1) Quality: According to Kodak ‘quality is those products and services that are received to meet or exceed the need and expectations of the customer at a cost that represents outstanding value’. (Harold Kerzner, P823, 2006). Kodak Five Quality Principle: Leadership and cu stomer FocusContinuous Improvement Analytical Approach Team work Founder of Toyota Corporation, Kichiro Toyoda said that â€Å"From now on I want everybody to their efforts together and write in finding a way to make superior vehicles†. To achieve the total quality, continuous improvement is the best principle. Toyota is following these types of strategies to maintain quality from this type of commitments real benefits can be obtained with the help of† independent customer surveys† we can conclude that Toyota is following the quality .Euro NCAP awarded five stars in the safety tests. For Toyota quality is not just a promise, it is a way of life. (web: http://www. toyotaegypt. com. eg/quality/index. asp ) In production of products, Toyota considering economically and standard quality a key fact which are exceeds the customer needs for customer satisfaction to Toyota allowing â€Å" Company wide quality control†, there employees must do two things they are th eir own job and quality assurance. (web: http://www. toyotauk. om/main/download/pdf/Our%20approach%20to%20quality. pdf) In Toyota, quality can be applying based upon the two principles; they are building quality at every stage and continually improving quality standards. Toyota is giving trying to the employees in visual control and indication of current status and identifying the problems, here Toyota employees are very much aware about the passing of un-quality products to the next stage. (web: http://www. toyotauk. com/main/how-we-manufacture/)Toyota maintaining quality by some strategies, they are, it encourages employees to participation of active roles in quality maintenance; it is utilizing the ideas of the employees in production processes and participating KAIZEN motivating for measurement. (web: http://www. toyotageorgetown. com/qualdex. asp) 3. 2 ISO 9000 and ISO 14000: This section provides the information of ISO’s, generally known as management system standards. ISO 9000 is the process of quality management this can be awarded to the organization if they fulfill the certain requirements. . Companies must achieve customers’ quality requirements. 2. They have to follow the regulatory requirements. 3. Companies have to fulfill the customer satisfaction. 4. Organizations have to be continuously improving their quality of products. ISO 14000 is known as â€Å"Environmental management† introduces to get the ISO 14000 certification, Companies must achieve the following activities. 1. They should minimize the environmental pollution by their activities. 2. To achieve continual improvement of its environmental performance. (web: http://www. iso. rg/iso/iso_catalogue/management_standards/iso_9000_iso_14000. htm) In 1991, Toyota (GB) achieved compliance with the quality standard BS 5750, which is later became ISO 9001. This is awarded for the fulfilling requirements for quality management System, this company achieved the regularity need s, it fulfills the customer satisfaction and Toyota Company is continuously improving their product performance. In 1999, because of their responsibility towards the environment, Toyota company awarded ISO 14001 certification for fulfilling the requirements for are manufactured ites. In 1999, new health and safety certificate OHSAS 18001 was also launched and Toyota achieved the requirements and it awarded OHSAS 18001. Entropy international is a kind of software solution that improves environmental, social and economic performance, there by contributing to global sustainability. Manager of the corporate compliance, Toyota plc, Richard burgers, said that† It was clear that rowing the entropy system was a significant contributory factor in our achieving triple certifications to ISO 9001, ISO 14001 and OHSAS 18001†. web: http://www. entropy-international. com/about/customers/by-corporate/documents/Toyota-Case-Study. pdf) 3. 3 Just in time: The meaning of just in time is to do the work different things to different people, it is the operational management approach for minimizing waste in operations, and this can be useful for the improvement of efficiency and product quality, practically just in time is the more than operational, tactical or strategic approach to running an operation. John R. Olson, 1999) The efficiency of Toyota, and other Japanese companies are follows Just in time procedure in addition they associates Toyota Quality Control(TQC) practice, in 1948 Toyota implemented JIT by Ono Taiichi. After fifteen years it spread all over the shops and plants and on words all Japanese implemented this procedure. ( Jane Marceau, 1992)Just in time production is a process, in which Toyota implement to having parts ready just as they are needed, instead of maintaining inventories across an assembly plants and in ware houses, this process is useful in cost savings by less capital from this company gains an inventory with this system, there is an one mor e advantage with this method, that is, from this company can increase their functionality or in other words, they can reduce cost, due to this they can complete their engineering works very quickly, since there is no need to clear the storage parts and troubles with the individual components can be investigate more quickly because they are using at the time of they made. (http://www. toyoland. com/toyota/production-system. html) 3. 4 Lean production: Toyota invented â€Å"Lean production† it is also known as the â€Å"Toyota Production System† or TPS).According to lean Enterprise Institute, lean production can be defined as â€Å"A business for organizing and managing product development, operations, suppliers, and customer relations that requires less human effort, less space, less capital and less time to make products with fever defects to practice customer desires, compared with the previous system†. Toyota lean production aim is to products, with the lowest cost, in the short period of time with eliminating the waste. Toyota mainly focuses on the duties and jobs of their workers, who are ready, add value to the cars, TPS is associated with other three foundations, just in time, built in quality and respect towards the employees. According to James Womack and Dan Jones there are five steps to achieve the lean thinking, they are 1) Specify value from the stand point of the end customer. 2) Identification of the value creating steps towards the customer. ) To create the value creating steps towards the customer. 4) Companies have to pull their customers from the next upstream activity. 5) At last following the above procedures companies can achieve the excellence. ( Robert Charlie,2005) 4. 0 Investigation: The Questionnaire prepared based on studying the management strategies of the Toyota organization. The quantitative and qualitative problems in the Toyota company are discussed with JIT, ISO, Lean production. Based these problems the a uthor prepared the questionnaire related to these topics. The questionnaire as follows 4. 1 Questionnaire: 1) Are you satisfied with the management strategies in the Toyota Company? Yes or No. ) In your opinion is Toyota reaching the customer expectations? a) Completely b) Satisfactory c) Partially d) No 3) Qualities of the manufacturing products are reaching the standards of ISO? Yes or NO. 4) Just in time method is very useful in the process of manufacturing. True or False. 5) In Toyota â€Å"Lean production† system is giving more advantages to the company. Yes or NO. 6) Toyota Company taking more cares about the customer health and safety precautions. Yes or NO. 7) Is recession effecting on the sales of the company products? Yes or No. 8) What are the customer service responses when giving complaints about the products? a) Excellent b) Good ) Satisfactory d) Poor 9) Service provided by the local Toyota store is good. Yes or No 10) In sum Toyota company products are reliabl e and trusted? Yes OR NO. 5. 0 Analysis of results: The Author prepared 10 questions for this survey he passed this questionnaire to 15 members in that 8 persons responded. By those results authos analysed their responces and he explained in the form of Pie charts. Question No: 1. Are you satisfied with the management strategies in the Toyota Company? Yes or No. This question addresses the management strategies towords the Toyota company development in the form of production quality marketing customer needs.By passing the questionnaires to 8 respondents for the survey in that 6 persons that is 75% said that they are satisfied with the company strategies, 25% of the participents said that they are unsatisfied with the management. Question 2: In your opinion is Toyota reaching the customer expectations? e) Completely f) Satisfactory g) Partially h) No This question addresses the Toyota company total customer satisfaction o the Toyota company. The total respondents for this survey is 8 members in that 6 members that is 75% of the respondents said that they are satisfied with Toyota product. 12. 5% respondents said that they are patially satisfied. Question 3: Qualities of the manufacturing products are reaching the standards of ISO? Yes or NO. This question addresses the quality standards of the Toyota company and it’s ISO certification.Out of the 8 respondents 6 members said that Toyota reched the ISO 9000 quality and 25% of the respondents said no for the ISO standars. Question 4: Just in time method is very useful in the process of manufacturing. True or False. Toyota Company introduced this JIT method all the members in the survey responded positively so the results will be 100% True. Question 5: In Toyota â€Å"Lean production† system is giving more advantages to the company. Yes or NO. Based on the survey the respondents out of 8 members 7 persons that is 87. 5% are said that lean production giving more advantages to the Toyota company and 12. 5% of respondents are gave their opinion they don’t.Question 6: Toyota Company taking more cares about the customer health and safety precautions. Yes or NO. The Toyota Company taking much care about their product in the sense of health and safety this question is also about this topic itself. Out of 8 respondents 5 persons that is 62. 5% persons said that they are fully satisfied with the policies of the Toyota company. 37. 5% of the respondents said that they have some complaints about the Toyota products in the sense of health and safety. Question 7: Is recession effecting on the sales of the company products? Yes or No. Recession is effecting in every field since last 2 years in that manufacturing industry is also one of them.By passing the questionnaire to 8 people in that half of them said that Toyota company suffering from recession. Question 8:What are the customer service responses when giving complaints about the products? e) Excellent f) Good g) Satisfactory h) Po or For any company success customer care plays a major role here author tried to investigate the responces given by the participants towards the customer service in Toyota company. In that 62. 5 % said that customer service centre is working excellent and 37. 5% of the respondents feel good, satisfactory and poor as equally. Question 9: Service provided by the local Toyota store is good. Yes or NoLocal store service plays a crucial role in the product marketing and they are the key role in the company bricks. Here author tried to know the local store service and their working ability with customers and vehicles. Out of the 8 members 62. 5% people feel that local store service is good and 37. 5% said no. Question No 10: sum Toyoto company products are reliable and trusted? Yes OR NO. Toyota is the most trusted company all over the world on the other hand minute problems with the products in the company are negative factors for the management. Here75% the people responded towards the Toyota they feel good. 6. 0 Conclusions: To conclude that Toyota organization is not developed in a day or a year.Years of smart and hard work of the many people in the organization with the variety of strategies they are now on the heights. Through this work I have learned the organizations building structure, problems faced by the organization, and importance of the quality in an organization. The organizational strategies importance and the problem solving through the techniques and strategies like JIT( Just In Time) Lean production, the importance of the ISO certification in a organizations in the quality concern. To improve the product quality, efficiency and high content of the product with less time and low cost to get these things with JIT process.By preparing the questionnaire I have learned more things like how the problems occurred in the organizations, the identification of the problems, the problems varieties like quantitative and qualitative and problem solving. The ma in thing I have learned from this work the problems solving in an organization with the strategies. Recommendations: As an organization Toyota thinking one step ahead than the other companies on the other hand the defects and some draw backs in the engines as well as designing to be improved. The crucial part of the organization is the customer satisfaction. The minute complaints should be considered and taking care of that particular problem. References: ) Schniederjans,. John R. Olson(1999) Advanced topics in Just in time. 2) Robert C (2005) Improving health care using Toyota lean production method. 3) Jane Marcean (1992) Reworking the world: oganisations, technologies and cultures in competitive perspectives. 4) Harold Kerzer (2006) Project management: A system to planning, scheduling and controlling 5) Available at http://www. toyotauk. com/main/download/pdf/Our%20approach%20to%20quality. pdf accessed on 09-01-10 6) Available at http://www. entropy-international. com/about/custo mers/by-corporate/documents/Toyota-Case-Study. pdf accessed on 07-01-10 7) Available at http://www2. toyota. co. p/en/history/ accessed on 06-01-10 8) Available at http://www. iso. org/iso/iso_catalogue/management_standards/iso_9000_iso_14000. htm 9) Available at http://www. toyoland. com/history. html accessed on 07-01-10 10) Available at http://www. breakeryard. com/cars/history/TOYOTA. aspx accessed on 10-01-10 11) Available at http://www. toyotageorgetown. com/qualdex. asp accessed on 10-01-10 12) Available at http://www. toyotaegypt. com. eg/quality/index. asp accessed on 07-01-10 13) Available at http://www. strategosinc. com/just_in_time. htm accessed on 08-01-10 14) Available at http://www. toyoland. com/toyota/production-system. html accessed

A Ralph Lauren company Essay

Todays globalization and the economic environment have paved way to the increasing importance of brands and management of the brand. As stated by Kotler and Armstrong (2010) the skills which are very distinctive for marketers of 21st century is that ability to manage and build brands.Brand is the company’s most treasured assets, it represents the spirit of the company and functions as uniqueness for the business and most importantly as decision-making tool for their customers (Aaer, 1996;1991; Keller, 2008:1993). An effective brand has the ability to grasp customers’ preferences and loyalty (Kotler and Armstrong, 2010). This clearly shows branding is crucial in marketing strategy and it creates reputation and corporate identity. In the recent global economy, efforts and branding are unlimited to traditional â€Å"consumer† products. Various firms in various industries keep on trying to utilize branding strategies n building strong brands. In our case we shall loo k at the Ralph Lauren case. Rauph Lauren is a recognized, well known global brand due to its products.It has been serving accessories, product of apparel and has firmly stood in premium lifestyle.It has gone further in creating sub brands in a distinct design diverse, innovative super craftship, like polo, rugby (trefoils Team, 2013) and club Monaco. The products offered serve a large market in Europe, Asia, America and in Africa. Though these products were initially aimed to men market women market followed and later the different ages through the country across online shops and to various in store retailers.Ralph Lauren is facing major changes from it’s competitors like calvn klein, chanel and other private brands label. Therefore, this study is not purposed only to assist Ralph Lauren to continue dorminating in the market and develop new clients, but also comprehend what people wish, behavors and attitude. Six building blocks of keller in ralph lauren case             The case study presented in this paper is for a Ralph Lauren company which has utilized the six building block Keller (2003, 2008 and 2011). It is distinguished by the category of products it offers to its clients and the mode in which it does to satisfy it’s customers. In this paper, we will discuss the application of six brand building blocks of Keller’s Customer- Based Brand Equity (CBBE) pyramid in Rauph Lauren. To start with, the first building block of CBBE is the salience. Salience is at the bottom layer of the pyramid and it answers to the brand identity. Brand salience measures the awareness of a brand, example of how easily and often a brand can be invoked in various circumstances or situation (Keller, 2008). The know how of the brand can be measured in terms of the depth and the breadth. The depth of the brand cognizance measures, how is it likely for the brand element to linger into someone’s mind, and the comfort with which it does. The breadth of brand alertness measures the range of usage situations by which the brand element may come into the mind and the purchase and this depends largely on the product memory knowledge and the organization of the brand. The survey that was conducted showed that awareness of the Ralph Lauren brand were known through breadth and depth.In Breadth the range of products offered by the Ralph Lauren were well advertised through various media tha t impacted a message to very many people’s minds. Ralph Lauren products were advertised consistently for long and this created long term memories in the client’s mind and the potential customers. The identity of the product was grasped long before the 20th century. Customers think of the products across a wide range of products that can be consumed or employed and they usually make sufficient purchases. The second building block of CBBE is performance. In accordance with Keller (2008). â€Å"There are five important attributes and benefits that often underlie brand performance† These are; 1 Product reliability, serviceability and durability, 2 Supplement features and primary ingredients, 3 Efficiency service effectiveness and empathy, 4 Designs and style 5 Prices. Based on the survey results brand performance was expressed as the best clothes and other accessories producer for the recent three decades. Based on the quality of products and range of variety the Ralph Lauren offers brand that has the best style and design. The other attribute they offer is that their products are durable and they are reachable. Ralph Lauren products based on the research done their performance have an attribute service effectiveness and they are serviceable. In addition the performance statement that focused on customers’ perception of inclusiveness and quality or lack of perception in either quality or inclusiveness showed that their prices are favorable. The auditing of Ralph Rauren’s overall brand performance indicated and an opportunity to market a message that is consistent regarding the brand assistances and related performance skilled by the current and past clients. Third building block of CBBE is brand imagery. Keller (2008),’ brand imagery hang on the extrinsic assets of the product or service, plus the ways in which the brand tries to meet customers’ psychological or social’. Keller (2008) states there are many types of intangibles that can be associated with a brand. The main one are 1 Usage situations and purchase 2 User profiles 3 Heritage, history and experience.4 Values and personality This was proven by the Ralph Lauren brand survey results. The conclusion of the survey was that the brand imagery was expressed primarily as a private, large scale public provider, with excellent management, clients had big scale feelings about the company and smart entrepreneurship. Overall, imagery statements draws conclusion that Ralph Lauren provides a high quality service in public and is well value priced.Fourth building block of CBBE is judgement. Brand judgement are clients personal opinion about and also evaluations the brand, by which customers forms while putting together all the dissimilar brand presentation and imagery associations. Keller (2008), states that â€Å"there are many types of rulings with veneration to the brand but the following following four types of quality, credibility,consideration and superiority are particular important.† For brand judgements the following statement were shared in survey participants:The Rauph Lauren products has exceeded my e xpectation; Rauph Lauren is great love their commodities and the relationship I have fomed ;The products offered by this company have a wide range;the quality of the products offered met my expectation.Based general survey results , concluision can be drawn that brand judgmements rated or above expectations in the three of the four important types of judgement of credibility, quality and superiority.Rauph Lauren clients said good things regarding their choice and experience related to others. The fifth building block of CBBE is feelings. The brand feelings are customers’ reactions and emotional responses towards the brand Keller (2008),†It is essentially how I feel when I use the brand and how my relationships are impacted by using the brand† For Rauph Lauren, the respondents from the survey shared the following feelings about the brand: Enjoyable; OK; fulfilling; ambiguous and whole. For the brand to have the powerful position in the building blocks of the feelings, there is a strong association of customer and the brand whenever a brand is used. Based on the brand audit of VU, there is still an opportunity for the Rauph Laurent5o continue building the aspect of brand building block. However, a positive emotion may consistently be evoked, it s not always a very strong emotion and positive one. Sixth building block of CBBE is resonance.Band resonance demonstrates the nature of the relationship that exist between clients and the brand and the extent the clients feel they are â€Å"in sync â€Å" with the brand. According to Keller(2008),† Brand resonance can be measured in terms of behavioural loyalty or repeate purchases and how much they purchase.†THgh ,behavioral loyalty is an aspect of brand resonance.To a further extent behavioral loyalty,there should be a very strong personal attachment to the brand Keller (2008).This type of brand resonance is frequently characterized by client as a requisite have the products or services and they remain in love with the situation and look onward to the next chance for usage. Based on the survey outcomes , brand resonance for the Rauph Lauren brand,the following expressions were alluded : fulfilling, genuine, growth dynamic and great.It’s obvious that these words were in line with the clients who have reached the final relationship with the Rauph Lauren brand.It can be established that these clients will use the brand again and again and inspire other to ruminate the brand too. Resonance                Resonance has been achieved in this case study of Ralph Lauren.Resonance shows brand relationship between the customer and the brand. The kind of association between the customer and the brand and to what extent of a linking would I admire to have with you. According to Keller â€Å" Customer- based brand equity (CBBE) occurs when the customer has a high level of awareness and familiality with the brand and holds some favorable, and unique associations in memory† (Keller,2008).Ralph Lauren according to the survey showed a strong customer brand relationship although not all the respondent showed the strong attachment to the product.Ralph Lauren has made lots of loyal customers across the globe.The survey showed repeated purchase by customers and this showed that although the brand has competitors the loyal clients to the brand did not turn away from buying what they believe is the best. The brand has a sense to the community and there is strong attachme nt that is experienced by its consumers.There is a deep psychological bond which exists between the customer and the brand.There is the tendency of the consumer to execute brand loyalty and how it reflects in everyday consumption situations and consumer behaviors.Brand resonance is achieved to the extent explained above due to brand loyalty. Points of parity( pop) and points of difference (pod)                They are components of brand audit. POP and POD are crucial to be determined because of the identification of the target market, the precise type of competition and a good definition of the brand’s position.Point of difference are those qualities or benefits that a clients strongly linked with a brand, positively assess, and have faith in that they could not treasure of the same degree with a competitive brand†(Keller, 2008). Point of difference comprise of performance – linked qualities, distinct profits, unique proposals in selling maintainable competitive benefit, as well as the alleged individuality of the brand.Ralph Lauren‘s product has distinct benefits and one products is well distinguished from another products.The Ralph Lauren selling prepositions were unique as compared to its competitors this results to a uniqueness of the brand that s well perceived. Point of Parity are , †not automatically exceptional to the brand but might in fact be joint with other brands†( Keller,2008).There exist two types of Point of Paritythat are categorical and competitive.The group point of parity are crucial attributes of the brand, nevertheless they can’t be sufficient.For the brand to be successful , point of parity has to be there so that the client is satisfied with the service or products provided.Keller (2008) points out that competitive point of parity are,† the associations designed to negate competitor’s points of difference†.Keller(2008) states that, â€Å" if a brand can break even , in the areas where its competitors are trying to find an advantage and can achieve advantages in some other areas, the brand should be strong and perhaps unbeatable and has a competitive position† Rauph Lauren has a major number of customers who believe that the brand is good. At this juncture Ralph Lauren concentrat es on achieving the point of parity more than the point of difference.When Ralph Lauren brand decided to extend their market by producing women wear and children’s clothes customers believed that their brand will be better since they have been previously produced high quality products. When Ralph Laurens decided to extend its market, customers believed that the Ralph Laurens will deliver the brand’s promise. Recommendations                  Today’s advancement in technology is changing rapidly in the market and the environment and this brings dynamism within the markets.With evolution that is constant in the products government rules regulatory frameworks and the change in customer preferences and taste all has to put in to consideration while introducing anything important in the company and for the company to come up with new branding strategies and advertising communications programs that can look ahead into the days to come so as to sustain customer –based brand equity (CBBE).In addition to Dennis & Lea (1995) says that †a company is supposed to come with a brand management program that puts in to consideration future preferences of it’s customers.† All this requires this company to be extending its new ideas and creating new brands. The method the company needs to strengthen brand equity is to develop programs that fully express knowledge of the brand wh ich should be consistent and hence will not conflict customers taste and preferences. The company should run branding programs that are up to date. This should be done in a creative way not running a monotonous campaign.Managers of the company they should put more effort on focusing association, perception , and beliefs of their customers.The features of the company’s planned market perceptions impacts in some way the decision-making actions that may effect them.It is no top-secret that the organization applies some form of the regulator on the brand insights through numerous ways for example promotion, distribution and pricing. The managerial should understand the brand knowledge and belief of a specific market segment. New strategies of advertising should be adopted like online is an adverts that that would come in such instances. The company should avoid poor execution of strategies. The management is supposed to have the information on customer based equity. The companyâ €™s management is supposed to provide a constant protection of company’s brand and distancing them from various extension, this can be achieved by adopting horizontal extension (Dennis & Lea 1995) Conclusion                CBBE has a differential effect that brand Knowledge has on customer response in marketing a brand.Thus a brand takes a optimistic CBBE on condition and once consumers respond more completely to a convinced invention and it is consequently vitally for the organization of the firm to focus further on strategic plans and building their brand equity. References Armstrong, J. S. (2010). Persuasive advertising evidence-based principles. Basingstoke [u.a.: Palgrave Macmillan. Bradburn, M. J., & Keller, A. A. (2011). The 2003 to 2008 U.S. West Coast bottom trawl surveys of groundfish resources off Washington, Oregon, and California: estimates of distribution, abundance, length, and age composition. Seattle, Wash.: U.S. Dept. of Commerce, National Oceanic and Atmospheric Administration, National Marine Fisheries Service, Northwest Fisheries Science Center. Brown, D. (1996). Dennis. London: Burning Sounds. Cheese Machines and Cellos: Technical Craftsmen and Craft Technicians. (2013). Califonia: palgrave macmillan. Dennis. (2008). Baltimore: Johns Hopkins University Press. Keller, G. (2008). Higher education and the new society. Baltimore: Johns Hopkins University Press. Lock, D. (2004). Project management in construction. Aldershot: Gower. Whisman, M. L., & Goetzinger, J. W. (1969). Storage stability of aviation turbine fuels: a radiotracer technique for estimating component contribution to thermally induced deposits. Washington, D.C.: U.S. Dept. of Interior, Bureau of Mines. Young, H. E., & Young, H. E. (1948). Axillary gall of Queensland maple: Hendersonula agathi n. sp., the cause of leaf cast of Kauri Pine in Queensland. Rhizoctonia root rot of hoop pine. Brisbane: Division of Plant Industry. Lock, D. (2004). Project management in construction. Aldershot: Gower. Ochander, J. S,(2010).Brand Wheel,Presentation given to MBA class, Valparaiso University. MOK, K.H. (1999),Education and market place in Hong Kong and Mainland China,Higher ducation , Vol. 37. Keller, K.L. (1993). Conceptualizing, measuring and managing customer based brand equity, Journal of marketing, Vol.57. Keller,K.L.(2008). Strategic Brand Management: Building, Measuring, and managing brand Equity, 3rd edition,Pearson Pearson Prentice Hall: Upper saddle River. Jevons,C.(2006), Universities: a prime example of branding gone wrong, journal of product & management, vol.15. Source document

The Great Gatsby First Person Essay essays

The Great Gatsby First Person Essay essays What an exciting time I had when Tom took Myrtle, one of his many lovers, and me to a party. Tom, being a wealthy man, could afford a whole other home for his affairs and so he took us to his Morningside Heights Apartment where his affair with Myrtle took place. Of course we all drank and I must admit that I had not been so intoxicated but for one other time in my life. As I was able to keep myself in check, the alcohol did not have such a loose affect on Myrtle. Shortly after Tom presented her with a new puppy, she started talking about Daisy. He warned her not to talk about his wife but she found pleasure in his arousal and started chanting Daisys name at which point Tom thrust his fist into her face, breaking her nose, and along with it the party. I was a bit, woozy, to put it at least, from the alcohol and ended up leaving with Mr. McKee by way of the 4 a.m. train to Long Island. I do find myself quite the lucky one. Gatsby is known for his lavish parties and I was lucky enough to be invited to one. Alcohol and food was in abundance and everyone enjoyed themselves even though they didnt know a great deal about the host. At midnight I sat outside with Jordan and realized that the man at my table had served with me in the same division during the war. I was fascinated when he introduced himself as no other than Jay Gatsby. I enjoyed the company of Jay Gatsby during a trip we took into New York together. He told me of his past and his accomplishments. Although many of them seem untrue, he had evidence that they were indeed fact. For example, he showed me a medal from World War I and a picture of him playing cricket at Oxford. I was impressed when we were pulled over for speeding and Gatsby produced a white card which prompted the officer to apologize for bothering us and let us on our way. I saw Jordan Later and she informed me of how Gatsby knew Daisy and had a love for her. Jay wanted me to set up a reunion fo...

An Investigation Into the Effect of Sucrose Concentration on Osmosis

Study of Sucrose Concentration to Penetration Objective: The purpose of my experiment was to study the effect of sucrose solution on potato cell penetration and equilibrium point. I will look at how the quality of potato chips will change with five different concentrations of glucose solution. Hypothesis: Invasion is the diffusion of water molecules from a high water potential through a partially permeable membrane to a lower water potential. The purpose of the investigation was to investigate the osmotic effect of the potato and to find its sucrose concentration. Regarding infiltration, it occurs in the cell membrane of potatoes. The cells in the potato are similar to the plant cells described earlier from the perspective of penetration. Therefore, I predict that if water is put in purified water, water will spread out in the potatoes. Furthermore, if water is added to the concentrated sucrose solution, I think that the water diffuses outside the potato. This is because potatoes are root crops, which absorb moisture on the ground, potato cells need to contain a large amount of moisture. Experiment objectives to study plant cell permeation The purpose of this experiment was to investigate the movement of plant cells that passed through the semipermeable membrane in different concentrations of sucrose solution and exited into the water. The experiment and the plant cells used were potatoes and radish tissues used as potato chips, as results and changes were easily recorded and thus recorded. Due to the different permeability of plant cell membranes, the expected results of radish and potato chips are different under the same conditions; this is one reason for two plant cells, not one plant cell. Another reason is to compare the results of the two plant cells and to compare the similarity between the specific results. essay.com/Biology A Practical Study on Penetration of Plant Cells (Radish and Potato Chips) Using Different Molar Sucrose Solution Biological study on the osmotic effect of different molar concentrations of sucrose solution on plant cells (radish and potato chips) Permeation is the diffusion of water molecules from the high concentration sucrose solution zone through the selectively permeable membrane to the low concentration sucrose solution zone. Water molecules move down the concentration gradient during permeation. Two illustrative illustrations of permeation are shown in FIG. 1, which shows the diffusion of water molecules from the high sucrose solution zone through the selectively permeable membrane to the low concentration sucrose solution zone. Figure 2 shows the concentration gradient where water molecules diffuse along the concentration gradient

Stem Cell Research Paper Example | Topics and Well Written Essays - 1250 words

Stem Cell - Research Paper Example The stem cell research has been supported by many who have observed the scope and the need for such a research. However, there are arguments contrary to these by people who effectively disagree with the said phenomena ab initio. In respect of embryonic stem cell research it is argued by many to be an unethical procedure whereby lives of people are taken in the process. The important question in this respect is the ascertain ability of when actual stages of life begin. A blastocyst is where a cluster cells which are known as the inner cell mass is where the embryo is arises. The outer layer of the cells gives rise to the placenta as well as other supporting which are required for fetal development within the uterus and as far as the tissues of the body are concerned they rise by means of the inner cell mass cells. The problem in respect of stem cell research, in particular the embryonic stem cell research was one of the most important political issue of the first tenure of President G eorge W. Bush of the United States of America. The first and foremost action that was undertaken by the aforementioned President was on 09th August 2001 whereby he imposed a ban whereby no federal spending would be done for the reason to obtain new embryonic stem cells from fertilized embryos. The argument put forward by the President was that the said research was destroying human life and therefore such incidents should be curtailed. Furthermore, during the period of the 109th Congress there was a bill passed by both houses which was signed by the President which banned the creation of fetuses by people for the sole reason that they would eventually be destroyed and the body parts would be harvested upon. There were bills passed by the 109th and 110th Congress so as to overturn the band, however, the same were vetoed by the President. Contrary to the said motion, the Senate passed a bill so as to encourage research so as to create stem cells without destruction of human embryos. T he stance in respect of embryonic stem cell research can be said to be a trend worldwide, however the governments of the rest of the world have found that there have been effective contributions that have been made by the research on stem cells and have created a difference. Therefore after such analysis the governments have been granting adequate funds and grants so as to excel the said research. China: The website stemcellschina is a mechanism that has been adopted by way of which people who spread over the entire world are connected with the centers who are actively performing stem cell therapy in China. In January 2004 the Ministry of Science of Technology and Ministry of Health, issued the "Guidelines for Research on Human Embryonic Stem Cells," however it can still be easily construed that China is by far the most unrestrictive country in respect of embryonic stem cell research. The guidelines tend to prohibit any research in respect of cloning and state the embryos that are o btained should come only from Spared gamate or blastocyst after in vitro fertilization (IVF) procedures;Fetal cells from accidental spontaneous or voluntarily selected abortions;Blastocyst or parthenogenetic split blastocyst obtained by somatic cell nuclear transfer technology; or Germ cells voluntarily donated. Australia: In respect of Australia there is partial support that is research on embryonic stem cells that have been derived by means of the procedure of IVF are allowed, however, reproductive cloning is not allowed. The main